If your new hair color fades too quickly between retouches, here are three simple ways you can keep your color and highlights bright and avoid over processing your mane.

1. Stay out of direct sunlight — UV rays causes color to fade quicker

2. Spend less time in the pool — Chlorine is very damaging to color treated hair, so use a swim cap if you must go for a long swim

3. Use color protecting shampoo and conditioner like Aveda Color Conserve — It helps to prevent fading, breakage and comes as a 3 system set (shampoo, treatment and conditioner)

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