H&M is known for fabulous designer collaborations with top names such as Lavin, Cavalli and Jimmy Choo. Then Target, Kohls and now “The World’s Largest Store”, Macy’s, will join the bandwagon starting tomorrow.
Macy’s is doing its first collaboration with UK designer Kinder Aggugini and if you’ve never heard of him, it’s OK because you’re not alone. Apparently, Kinder has been building his rep working under Vivienne Westwood, John Galliano and as head designer at Versace.
His Macy’s designs will range from $50 – $300, which is not much cheaper than the Rachel Roy, KORS by Michael Kors or BCBG stuff they carry but oh well! I’m a little confused, but hopefully this attempt to drive traffic to the stores will be coupled with a better in-store experience.
Take a look at Aggugini’s Spring 2011 collection and do let us know what you think about his Macy’s designs after it hits the stores tomorrow!