Ever heard of a spirit brand with its own blog? Do you wonder what celebs talk about other than money, cars and parties? Welcome to weresistsimple.com, the makers of Tanqueray gin thought of this fantastic idea to connect consumers with celebs and rising stars who live a rich, bold, interesting lives through their new online destination.
Weresistsimple.com rejects all things boring and embraces all aspects of a rich, bold and interesting life. The blog site is set to move culture forward as celebrity bloggers like CSI:NY actor and New York Times acclaimed author, Hill Harper, Mariel Haenn,Celebrity Stylist, Talib Kweli, Hip Hop artist, Sal Masekela, TV Personality and many more chat on all subjects from politics to pop culture, fashion and entertainment.
Last Thursday I had a chance to catch up with bloggers Pete Chatmon, Filmmaker and Kali Erwin, Mixologist at the Tanqueray launch party in NYC. While sipping on refreshing Tanqueray concoctions from Kali, we sat down in the energetic atmosphere, to vibe about what weresistsimple means to them and as Pete said it best: “Weresistsimple goes against the grain. It’s being dedicated to fulfilling your dreams, and becoming the master of the moment.”
Not only is it a great way to increase brand awareness but it brings you closer to your favorite celebs. So Goodbye Tony Sinclair and hello weresistsimple.com. Always be your own individual and remember to drink and blog responsibly!